We run a WooCommerce store ourselves. The built-in analytics are good at orders and revenue. They don’t take off product costs, shipping, payment fees, rent and apps, or what we spent on Meta and Google. So the question we cared about most, what did we keep, meant a spreadsheet every week.
We got tired of that. Balanik is the tool we wanted instead. It runs inside WordPress, brings the ad spend in once it’s connected, and shows profit by day, by order and by product.
Behind it is AM Ecom ApS, a Danish company with ten years in ecommerce. We use Balanik in our own store every day, so we find its rough edges first.