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Know what your store keeps.
Plain guides for WooCommerce store owners, with worked examples you can copy. Start with the free calculator.
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Free tool
Break-even ROAS calculator
Enter your price, product cost, shipping and fees. See the ROAS your ads need before they make money, and the most you can pay in ads per order.
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Free tool
Black Friday profit planner
Enter your discount, expected orders and ad budget. See if the sale beats a normal week, and the deepest discount that still pays.
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Free tool
Profit margin calculator: margin vs markup
Margin, markup and what one order keeps after shipping and fees, or the price you need for a target margin.
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Free tool
Free shipping threshold calculator
Find out if a free shipping minimum pays for itself, and how many customers need to top up their cart.
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Free tool
How many orders cover your fixed costs?
Add rent, apps and staff. See the orders a month you need to break even, and to reach a profit target.
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Free tool · checklist
The 10-minute audit: which products lose money?
A seven-step audit with a product profit check. Compare up to five products and find the ones costing you money.
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Guide · 5 minute read
WooCommerce Analytics alternatives: free and cheap ways to see your profit
What the built-in reports leave out, and the free and low-cost tools that show what you keep.
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Guide · with calculator
WooCommerce profit analytics: Balanik and the alternatives
Hosted dashboards, cost plugins and WooCommerce itself, how they’re priced, and what a subscription costs you over a few years.
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Guide · 5 minute read
How to calculate profit per order in WooCommerce
From order total to what the order leaves you, with a worked example and the mistakes that flatter the number.
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Guide
How to add cost of goods (COGS) in WooCommerce
Your options for recording product costs, what a unit cost should include, and how to keep old orders correct when costs change.
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Guide
MER vs ROAS: which one tells you if your ads make money
Why platform ROAS over-counts, how to use MER instead, and how to find the break-even point for your store.
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Guide
What payment fees cost per WooCommerce order
How card fees are built, why small orders pay the most, and where to find the fee you paid.
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Guide
How to see if your Meta ads make money in WooCommerce
Ads Manager shows revenue, not profit. A weekly check that shows what your Meta spend leaves you.
Or let Balanik do the maths.
7-day free trial, no card needed. Then $49 a year, plus VAT where it applies. After the trial you keep the free version.