Not a feature-by-feature comparison. We describe each tool from its own website, checked on 2 October 2026, and link to it. Prices and features change, so check the vendor’s site before you decide. Product names belong to their owners, and we aren’t affiliated with them. If something here is out of date, email hello@balanik.com and we’ll fix it.
The three kinds of profit tools
- Hosted dashboards. You connect your store, and the service copies your orders to its own servers to build reports. You log in on their website. They often cover several stores and platforms, and they’re usually priced per month.
- Plugins inside WordPress. They run on your own site and read your orders where they already are. Pricing is usually yearly or one-off.
- WooCommerce on its own. Since version 10.3, WooCommerce can store a cost of goods for each product and order. Its Analytics reports don’t turn that into a profit report.
Hosted dashboards
Metorik
Metorik is a hosted analytics service for WooCommerce and Shopify, and one of the best-known names for WooCommerce stores. It covers reports, customer segments and email automation, with costs and profit tracking, ad spend and ROAS. One subscription can cover several stores.
Pricing: monthly, based on your average orders over the last three months, from $25 a month. 30-day free trial with no card. (metorik.com/pricing)
Worth a look if you run several stores, sell on both WooCommerce and Shopify, or want customer segments and email in the same tool.
BeProfit (Viably Profit Analytics)
BeProfit, now called Viably Profit Analytics, is a hosted profit service for WooCommerce, Shopify and Amazon. You connect your store, and it brings in cost of goods and ad costs from platforms such as Facebook, Google, TikTok and Pinterest.
Pricing: monthly plans. Check their site for current WooCommerce pricing. (WooCommerce.com listing)
Worth a look if you sell on several platforms and want profit for all of them in one place.
Putler
Putler is a hosted analytics service that combines payment gateways such as PayPal and Stripe with stores on WooCommerce, Shopify and BigCommerce, for sales, customer and subscription reports.
Pricing: monthly, based on your monthly revenue, from $20 a month for up to $10,000 in revenue. 14-day free trial. (putler.com/pricing)
Worth a look if you sell through several gateways and stores and want one view of sales and customers.
Plugins inside WordPress
Cost-of-goods plugins
These add product costs to WooCommerce and turn them into margin and profit per product and order. Two examples:
- Cost of Goods for WooCommerce by WPFactory: costs per product and variation, a dated cost history, payment gateway fees, CSV import and profit reports. Free version on WordPress.org; Pro is $59.99 a year or $199 once. (wpfactory.com)
- Cost of Goods by PixelYourSite: adds cost of goods and profit to WooCommerce’s own Analytics reports. (pixelyoursite.com)
Worth a look if your main question is the margin on each product, and you track ads somewhere else.
Balanik
Balanik is a plugin that runs inside your WordPress. It takes refunds, product costs, shipping, payment fees, running costs and ad spend off your sales, and shows what you keep by day, product and channel. Ad spend comes in from Meta directly, from Google Ads through a script, and from TikTok and others through Windsor.ai or a spreadsheet link. A live view puts today next to yesterday at the same hour, and Opportunities lists what to fix first.
Pricing: $49 a year for one store, plus VAT where it applies, with a 7-day free trial and no card. It renews yearly. If you cancel, it keeps working; only updates and support stop.
Worth a look if you run one WooCommerce store, spend on ads, and want profit after ads inside WordPress at one yearly price.
WooCommerce on its own
WooCommerce 10.3 made cost of goods a standard feature: you can store what each product costs, and the cost is saved on each order. WooCommerce’s documentation says this cost doesn’t feed into its Analytics reports, so you still need a tool to see profit. (developer.woocommerce.com)
Every tool on this page can work from those costs, so it’s worth entering them whichever you choose. Our guide to cost of goods in WooCommerce shows how.
| Tool | Kind | Works with | How it’s priced |
|---|---|---|---|
| Metorik | Hosted | WooCommerce, Shopify | Monthly, by orders, from $25 |
| BeProfit / Viably | Hosted | WooCommerce, Shopify, Amazon | Monthly plans |
| Putler | Hosted | Gateways, WooCommerce, Shopify and more | Monthly, by revenue, from $20 |
| WPFactory Cost of Goods | Plugin | WooCommerce | Free, or $59.99 a year, or $199 once |
| WooCommerce | Built in | WooCommerce | Free |
| Balanik | Plugin | WooCommerce | $49 a year, plus VAT |
How the price grows with your store
Monthly tools are usually priced by your order volume or your revenue, so the bill rises as your store grows. A yearly plugin price stays the same however many orders you take. Neither is wrong: a hosted service runs servers for you, and a plugin uses yours.
What would you save?
Enter what you pay for a profit tool today. The calculator compares the subscription price with Balanik’s yearly price, before VAT on both. It compares prices only, not features, so check that Balanik covers what you use.
You’d save about
$1,617
$539 a year
Prices before VAT. Balanik: $49 a year for one store.
How to choose
- Several stores or platforms: a hosted dashboard that covers them all in one login will likely suit you better.
- Margin per product, no ads: a cost-of-goods plugin may be all you need.
- One WooCommerce store with ad spend: Balanik shows profit after ads, per day and per product, inside WordPress, for one yearly price.
Whichever you pick, try it on your own store first. Most of these tools offer a free trial.