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Meta Ads integration
Meta ad spend, taken off your WooCommerce profit.
Balanik connects straight to your Meta ad account and reads what each campaign spends per day. Your profit, by day and by product, then counts it.
Connect Meta in 5 minutes
You create a token in Meta once. Balanik checks it when you save.
In Meta Business Settings, open Users → System users and add a system user. Admin is fine.
Choose Assign assets, pick your ad account and allow View performance.
Choose Generate new token, select your Meta app, tick
ads_readand set the expiry to Never.In WordPress, open Balanik → Ad spend → Meta Ads. Paste the token and your ad account ID (the number after
act_in Ads Manager), then press Verify and save.
Same time zone. Your ad account and your store need the same time zone, or a day’s spend would land on the wrong day. Balanik checks this when you save.
Your Meta spend, where it belongs
- Each campaign’s daily spend, taken off your profit for that day
- Meta ads as a channel, with what their orders kept after Meta’s spend. Add UTM tags to your ad links so those orders count there.
- Campaigns split across products by weight, so each product’s profit after ads is right
- An ad limit per product: how much it can spend before it stops making money
- Earlier spend brought in with “Import selected period”
- A warning on screen and in the summary email if the token expires or is revoked
- Disconnect at any time; spend you already imported stays in your reports
What it doesn’t do
- It doesn’t import conversions, ROAS or clicks. Only spend comes in.
- There’s no one-click sign-in yet. You paste a token.
- A token you revoke in Meta stops working. Balanik tells you, and you paste a new one.
Other ad platforms
Try it on your own store.
7-day free trial, no card needed. Then $49 a year, plus VAT where it applies. After the trial you keep the free version.