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Integrations
What Balanik connects to.
Balanik runs inside WooCommerce and reads your orders there. It brings in ad spend from the platforms you use, and reads payment fees and product costs from the plugins you already have.
Ad platforms
Balanik reads what you spend each day, per campaign, and takes it off your profit. These connections only fetch your spend. No order, customer, product or revenue data is sent to them.
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Meta Ads Free
Direct connection · access token
Paste a system-user token and your ad account ID. Balanik reads daily spend per campaign.
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Google Ads Free
Google Ads Script
Paste a script into Google Ads and set it to run hourly. It sends your campaign costs to your site. No developer token or Google approval.
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TikTok Ads Free
Windsor.ai feed or CSV link
Connect TikTok in a free Windsor.ai account and paste its API key into Balanik, or point Balanik at a CSV link.
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Microsoft Ads and LinkedIn Ads
Windsor.ai feed
The same Windsor.ai route as TikTok. Windsor’s free plan covers one platform; more need a paid Windsor plan.
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Snapchat Ads and Pinterest Ads Beta
Direct connection · your own access token
Paste your ad account ID and an access token from your own approved developer app. You replace the token by hand when it expires. Both also work through Windsor.ai.
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Any other source
CSV link or CSV upload
A published Google Sheet or export link with date, campaign and spend columns, refreshed hourly while you use the dashboard. Or upload a file.
Payment gateways
Where a gateway records its fee on the order, Balanik uses that fee. Everywhere else it uses the fee rule you set. “Explain this profit” on each order shows which one applied.
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Stripe
Fee read from each order
The fee the Stripe plugin records on an order replaces the estimate for that order.
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WooPayments
Fee read from each order
The transaction fee WooPayments records on an order replaces the estimate for that order.
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PayPal Payments
Fee read from each order
The PayPal fee recorded on an order replaces the estimate for that order.
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Any other gateway
Your own fee rule
A percentage plus a fixed fee per order. Set a separate rule per gateway or per payment option, with an optional minimum and maximum. Rules have start dates.
Cost of goods
Balanik reads the cost recorded on each order line. A product without a recorded cost is flagged and left out of profit, never counted as free.
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WooCommerce cost of goods
Built into WooCommerce
The cost WooCommerce saves on each order line.
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SkyVerge Cost of Goods
Cost plugin
The item costs the plugin records on each order.
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WPFactory Cost of Goods
Cost plugin
The item costs the plugin records on each order.
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Costs entered in Balanik
One by one or from a CSV
For products with no recorded cost: a unit cost per product or variation, with a start date. A CSV needs SKU or product ID and cost. Recorded costs always win.
WordPress and WooCommerce
Balanik is a WordPress plugin, so it works with what your store already runs.
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WooCommerce
Read on your server
Orders, refunds, products and stock, including stores on the newer order storage (HPOS). A “Kept” column is added to the order list.
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WordPress
Admin menu, widget and email
Its own admin menu, a “What you keep today” dashboard widget, a view-only role, and a summary email sent by your WordPress.
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CookieYes, Complianz and WP Consent API
Consent, for shopper activity only
The optional shopper activity view reads the visitor’s existing choice from these tools. Balanik never shows a banner of its own.
Try it on your own store.
7-day free trial, no card needed. Then $49 a year, plus VAT where it applies. After the trial you keep the free version.